Peter Romeo in his blog – The Scoop – talks about a similar story (http://nrnfoodserviceblog.blogspot.com/2008/04/customers-
sound-off.html). One company that is getting it is getting it right is Chipotle. In their Kent, Ohio store they believe that a norovirus infected as many as 400 patrons. The company went ahead and offer all of those sick that they would reimburse them for their medical bills. Not that is doing the right thing in my book.
With the increasing costs of food, I am not surprised that restauranteurs are cutting costs and trying to get away with it. Don’t they know that now is the time to win customer loyalty more than ever. Once you start to skimp and your customers start to be aware of it, you will soon find your restaurant less busy.
With this perfect storm of increasing costs and a soft economy, it will be the smarter companies that put customers first that will come out on top.
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