Restaurant and Food Service Blog

McDonald’s is a juggernaut. The No. 1 U.S. fast food chain grew 6.1% to $28.75 billion last year. For a little perspective about how big McDonald’s is: Its sales are three times that of No. 2 burger chain Burger King.
Not too bad, considering in 2003 some analysts were saying that the Golden Arches were becoming tarnished.
But now McDonald’s is killing their competition. Burger King is a distant second and Wendy’s has been purchased by Triarc, so who knows what will happen with that unlikely marriage.
In this article, Mary Dillion, Global CMO at McDonald’s is looking to see where she can take the burger behemoth next. There are economic problems here in the US, but I am sure that there are just a wealth of opportunities throughout the world. With the Summer Olympics in Beijing, millions will not only be exposed to China but also the heavy sponsorship McDonald’s will have there.

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