Restaurant and Food Service Blog

Pollo Campero, the world’s largest Latin chicken restaurant chain, has opened a restaurant in the Wal-Mart Supercenter in Rowlett, Texas, its first ever in a Wal-Mart Supercenter.

First it was Blimpie not the Latin Chicken chain is making waves with Wal-Mart. It will be interesting to see how many of these Pollo Campero’s open up across the Deep South and Southwestern states. This seems like a can’t miss play for the chicken company. A good portion of Wal-Mart’s customer base is probably the same as Pollo’s so the synergy is good. The hispanic market is probably one of the most loyal customer bases around. Win-win in my book.

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