Restaurant and Food Service Blog

Baskin-Robbins is rapidly expanding its Texas footprint with today’s announcement that Houston is now open for franchise sales. More than 100 new stores are projected over the next several years throughout Greater Houston area. This expansion falls right in line with the overall Dunkin Brands plan of building 10,000 stores by 2010. Obviously, most of the expansion will be West of the Mississippi.

With all of this rapid expansion, is the brand worried about burn out? Look at what has happened with some recent brands with rapid growth such as Quizno’s and Cold Stone Creamery. A minimum of only 3 stores per franchisee seems like a low number considering that the real expansion is going to come from major developers.

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