Today is National Doughnut Day.  Krispy Kreme is giving away a free doughnut to every customer in honor of this and it probably could not have come at a better time as far as PR and marketing. But it may only be short lived and may not get the full attention to help drive any significant traffic to stores.

With the price of gas reaching $4 per gallon and food costs running at all time highs, it will be more difficult for many concepts to make ends meet.

Just yesterday in the Nation’s Restaurant News, there was word that Metromedia Restaurants may be in serious financial trouble. Just last month, Nexcen reported that bankruptcy may be in its future.

Troubling times for the restaurant industry.

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