Restaurant and Food Service Blog

Austin-based Fired Up Inc. is going global, with a new licensing agreement to expand its Carino’s Italian Grill concept in the Persian Gulf region, Africa and parts of Asia.

Norman Abdallah, a co-founder of Fired Up, will move to Cairo to become senior vice chairman and president of the licensee, the Amer Group. What this shows is that the US economy is NOT the place to be for American concepts and future development. The real places to be are going to be Africa, Eastern Europe and Southeast Asia.

We have already seen 600 Starbucks being closed and there will probably be more to close soon enough. The Big Green Coffee giant has already stated that Asia is their prime market right now for development.

This global push comes right as the Olympics are about to start in China and is a real wake up call for the United States that we do not live in a US centric world anymore.

Some of the bigger concerns here will probably lead to sustainability and high standards of crop/agriculture growing techniques. The US is already mired in a tomato/jalapeno/cilantro/salmonella mess. Can you imagine what the food production landscape will look like in the near future?

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