Celebrity chef-restaurateur Bobby Flay and business partner Laurence Kretchmer are moving downscale with the launch of what is expected to be the first of a chain of fast-casual burger joints. It seems as though the “better burger” segment may be the “it girl” today. With the current news on other better burgers such as Five Guys and The Habit, it seems as though every one wants some skin in the game.
But with the scare du jour, ie, salmonella, mad cow, etc, how are we so sure that this latest craze will not get snuffed out by something so random? Peter Romeo in his latest blog posting, Bugging Out, talks about how something such as the current salmonella breakout can turn into something very different once in the hands of the public perception.
But as the US economy continues to look bleak there is still a ray of hope for the restaurant industry as smaller concepts continue to grow and show that they have legs. These smaller concepts, although very risky, are probably where we are going to see the greatest grow potential in the next year.
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