I came across this at my local McDonald’s. They are giving away free samples of what they are currently making at the time.
Free taste at McDonald's
From 8 AM to 5 PM, this local McDonald’s is giving away free samples. Now that was something different, espcially for a QSR. I did not have a chance to ask for my free taste. I took my kids in for an early dinner and the place was packed with high school kids looking like they were trying to take advantage of the offer.
So I am uncertain if this is really a great marketing plan and I wonder how long this particular franchisee will continue with the program.
There are several other McDonald’s in the area that are jumping on the free bandwagon as one other store just a few miles away is offering a lot of buy one get one free offers on breakfast day-parts.
I can see the free samples working for casual dining. I don’t see it working at all for QSR. What do you think?
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Jack DeNeut says:
How were the samples packaged? How large were they? Were they just sitting out to take, or did one have to ask for a sample?
Such a promotion would certainly never happen at a McDonald’s franchise here in Prague, where they are notorious for charging for every ketchup package individually, and don’t even have napkins available for free in the dining area.
25 February 2009, 10:24 amSteven Roberts says:
It appears that the need for assertive sales generation tactics has become necessary even for the most high-velocity foodservice organization in the world (arguably)… It has been refreshing in many ways to see the entrepreneurial response of our industry in this, the most trying economic period in our lifetime. The creativity, rekindled spirit of guest-service and the determination to survive will in the end, make our industry stronger, grounded in efficiency and appreciative in the future for those who survive this most challenging downturn.
I recently read in Smart-brief that even large industrial manufacturers are retooling their revenue model to vastly increase revenues in the servicing sector and reducing revenues in manufacturing of new goods and machinery.
The silver lining in my opinion is the potential for a resurgence and commitment to customer service in the future! With job-candidates new appreciation for finding and holding a job, to businesses having compelling evidence to warrant making service a top priority, those left standing will hopefully drive a new level of leadership and service excellence as “High Performance Organizations” elevate the expectations of service related companies.
As coach John Wooden said…….”Things turn out the best for those who make the best of the way things turn out.”
We must be certain that this experience will make our industry stronger, more productive and spark a new commitment and enthusiasm to guest service!
3 March 2009, 12:03 pm