Comments on: McDonald’s free give aways http://restaurantandfoodserviceblog.com/2009/02/25/mcdonalds-free-give-aways/ Fri, 19 Feb 2010 07:22:53 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Steven Roberts http://restaurantandfoodserviceblog.com/2009/02/25/mcdonalds-free-give-aways/comment-page-1/#comment-2989 Steven Roberts Tue, 03 Mar 2009 16:03:54 +0000 http://restaurantandfoodserviceblog.com/?p=103#comment-2989 It appears that the need for assertive sales generation tactics has become necessary even for the most high-velocity foodservice organization in the world (arguably)... It has been refreshing in many ways to see the entrepreneurial response of our industry in this, the most trying economic period in our lifetime. The creativity, rekindled spirit of guest-service and the determination to survive will in the end, make our industry stronger, grounded in efficiency and appreciative in the future for those who survive this most challenging downturn. I recently read in Smart-brief that even large industrial manufacturers are retooling their revenue model to vastly increase revenues in the servicing sector and reducing revenues in manufacturing of new goods and machinery. The silver lining in my opinion is the potential for a resurgence and commitment to customer service in the future! With job-candidates new appreciation for finding and holding a job, to businesses having compelling evidence to warrant making service a top priority, those left standing will hopefully drive a new level of leadership and service excellence as "High Performance Organizations" elevate the expectations of service related companies. As coach John Wooden said......."Things turn out the best for those who make the best of the way things turn out." We must be certain that this experience will make our industry stronger, more productive and spark a new commitment and enthusiasm to guest service! It appears that the need for assertive sales generation tactics has become necessary even for the most high-velocity foodservice organization in the world (arguably)… It has been refreshing in many ways to see the entrepreneurial response of our industry in this, the most trying economic period in our lifetime. The creativity, rekindled spirit of guest-service and the determination to survive will in the end, make our industry stronger, grounded in efficiency and appreciative in the future for those who survive this most challenging downturn.

I recently read in Smart-brief that even large industrial manufacturers are retooling their revenue model to vastly increase revenues in the servicing sector and reducing revenues in manufacturing of new goods and machinery.

The silver lining in my opinion is the potential for a resurgence and commitment to customer service in the future! With job-candidates new appreciation for finding and holding a job, to businesses having compelling evidence to warrant making service a top priority, those left standing will hopefully drive a new level of leadership and service excellence as “High Performance Organizations” elevate the expectations of service related companies.

As coach John Wooden said…….”Things turn out the best for those who make the best of the way things turn out.”

We must be certain that this experience will make our industry stronger, more productive and spark a new commitment and enthusiasm to guest service!

]]> By: Jack DeNeut http://restaurantandfoodserviceblog.com/2009/02/25/mcdonalds-free-give-aways/comment-page-1/#comment-2941 Jack DeNeut Wed, 25 Feb 2009 14:24:48 +0000 http://restaurantandfoodserviceblog.com/?p=103#comment-2941 How were the samples packaged? How large were they? Were they just sitting out to take, or did one have to ask for a sample? Such a promotion would certainly never happen at a McDonald's franchise here in Prague, where they are notorious for charging for every ketchup package individually, and don't even have napkins available for free in the dining area. How were the samples packaged? How large were they? Were they just sitting out to take, or did one have to ask for a sample?

Such a promotion would certainly never happen at a McDonald’s franchise here in Prague, where they are notorious for charging for every ketchup package individually, and don’t even have napkins available for free in the dining area.

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