I was at my local Chipotle today for lunch and there is a definite reason why I am attracted to brand. The cooler, hip vibe that the company portrays lends itself to the higher quality food you get here then any of the other competitors in the quick casual segment.
Upon entering, a server had a tray of guacamole samples.
Chipotle server giving away samples
The line moved very fast during the lunch rush.
Making my tacos
I felt like a got a great deal on my meal. The tacos were tasty.
My lunch - 2 soft tacos, chips and coke
The restaurant was busy for a Tuesday lunch.
The restaurant was busy
The more telling sign was that a former Hardee’s was boarded up and had been closed for several months.
Closed Hardee's next to Chipotle
Closed Hardee's next to Chipotle
