Going green has gone from a catch phrase to a way of life. The concept has infiltrated almost every aspect of the everyday and businesses have smartly tuned into this, adjusting processes from the back to front end. Here, we examine a few great examples of how select companies are making this work for them, how your business can do the same, and primarily how adopting this approach will be the key to a successful recruiting and retention strategy from now into the future.
Score for the Environment
Climate Counts is a nonprofit organization developed for the sole purpose of bringing together consumer and companies in the fight against global warming. Each year, the firm announces the results of its annual Company Scorecard, a process whereby companies are rated on their greenhouse efforts and making that information applicable to consumers. Its second annual results, released in late spring of 2008, revealed that Google, Anheuser-Busch and Levi Strauss had the largest score improvement, each jumping over 20 points from the year before. Nike was ranked No. 1, while 84% of the scored companies all made improvements in their efforts.[i]
Wrapping It Up
A prominent factor of food service is packaging. From to-go cups, to portable trays, to the bags in which they are carried, all are components requiring a second look by establishments and especially the manufacturers with whom they choose to do business. A great example of a recent evaluation and complete restructuring of process and approach is that provided by Freshens, the frozen yogurt and smoothie chain. Just this past fall, the company revealed its latest sustainability initiative, the “ecotainer.” The company recognized that the billions of plastic, paper and foam cups purchased each year were not recyclable. So, they went out to bid in search of a manufacturer that could produce a fully-compostable cold cup. They found just that and have launched the first-of-its kind in the United States.
Food Service Application
Going back to the results of the Scorecard produced by Climate Counts, we find that “the Food Services sector had the lowest average (11.5 out of 100) of any of the eight sectors measured with smallest overall improvement.”[ii] And, according to an article earlier this year in USA Today, “Restaurants are the retail world’s largest energy user. Nearly 80% of the $10 billion dollars that the commercial food service sector spends annually for its energy use is lost in inefficient food cooking, holding and storage, says PG&E’s tech division.”[iii]
Imagine what could be accomplished if each establishment took this on as a personal challenge to make one significant process change in the New Year. How much of an impact could be made on our environment? It’s up to you to do just that. And not only would you be improving your world, but your business appeal would increase as well. According to research conducted by Harris Interactive, 1/3 of workers said they would accept a lower salary in exchange for working for a green company.[iv]
For ideas on conservation and a “greener” way of running your food service establishment, visit www.conserve.restaurant.org.
[i] “Food Services Industry Hammered On Climate Performance,” Climate Counts, Second Annual Company Scorecard, May 7, 2008, http://www.environmentalleader.com/2008/05/07/food-services-industry-hammered-on-climate-performance/
[ii] Ibid.
[iii] “Can Restaurants Go Green, Earn Green?” by Bruce Horovitz, USA Today, May 19, 2008, http://www.usatoday.com/money/industries/environment/2008-05-15-green-restaurants-eco-friendly_N.htm
[iv] “Generation Y Demands Greener Employers,” BusinessGreen.com reports the results of Harris Interactive Survey, April 21, 2008, http://www.businessgreen.com/business-green/news/2214764/generation-y-demands-greener